Schools of Dreams

 

Visual identity for Schools of Dreams, a charitable organization that builds schools and provides access to education for young children in rural Ghana.

Inspired by the traditional colourful patterned Ghanaian textile, Kente cloth, the identity speaks to the communities that SoD represents, while also communicating the physical building process with a block-like effect.

The simple pattern found in the logo motif is used throughout the system as a graphic element.

 
 
 
 

The identity is meant to feel warm, friendly and optimistic, yet trustworthy and reputable. 

 

Scope: Brand identity, stationery, social media, print collateral, & merchandise
Photos by Nikole Herriott