Hi, I’m Petra—a freelance designer and art director bringing brands to life.
Photo - Nicole Nyholt
With an entrepreneurial background and fifteen years of experience in branding, graphic design, advertising and art direction, my work spans multiple industries including food & beverage, beauty & wellness, and arts & culture—for both big brands and small businesses.
My critical eye for detail and strategic approach results in work that is smart, meaningful, distinct and beautiful.
On both a freelance and full-time basis, I’ve worked with many of Toronto’s top agencies. I was previously Design Director at Public Office, Leo Burnett and Whitman Emorson, and Designer at John St. and Arts & Crafts Productions.
SELECT CLIENTS:
Arts Brookfield
Bad Girls Collective
Cineplex
Cluck Clucks
Cronos
The Drake General Store
Dear Snackers
Earthfare
The Goods
Living Beauty
Loblaws & President’s Choice
NOCO
North Drive
Shoppers Drug Mart
Starbucks
TD
West Porch
RECOGNITION (2012-2025):
Communication Arts
The Advertising & Design Club of Canada (ADCC)
Applied Arts
Dieline
Strategy Magazine
Marketing Magazine
Lurzer’s Archive
Registered Graphic Designers of Ontario (RGD)
The Juno Awards