Hi, I’m Petra—a designer and art director specializing in visual identities, package design and websites.

With an entrepreneurial background and fifteen years of experience in branding, advertising and art direction, my work spans multiple industries including food & beverage, beauty, and arts & culture—for both big brands and small businesses.

My critical eye for detail and strategic approach results in work that is smart, meaningful, engaging and beautiful.

On both a freelance and full-time basis, I’ve worked with many of Toronto’s top agencies. Currently Design Director at Public Office, I was previously Design Director at Leo Burnett and Whitman Emorson, and Designer at John St, Jackman and Arts & Crafts Productions.

FREELANCE DESIGN SERVICES:

Branding/Visual Identity, including:
— Logos
— Design Systems
— Branded Content
— Marketing Materials
— Print Collateral
— Branded Spaces/Environmental Design

Package Design

Web & Digital Design

Editorial Design

Art Direction, including:
— Campaigns
— Photoshoots
— Social Media

SELECT CLIENTS:

Arts Brookfield
Bad Girls Collective
Cineplex
Cluck Clucks
Cronos
The Drake General Store
Dear Snackers
Earthfare
The Goods
Kelloggs
Living Beauty
Loblaws & President’s Choice
NOCO
North Drive
Shoppers Drug Mart
Starbucks
TD
Twitter
West Porch
WWF

RECOGNITION (2012-2025):

Communication Arts
The Advertising & Design Club of Canada (ADCC)
Applied Arts
Dieline
Strategy Magazine
Marketing Magazine
Lurzer’s Archive
Registered Graphic Designers of Ontario (RGD)
The Juno Awards