Retro Beauty

Brand Identity and Packaging for Retro Beauty—a clean beauty brand with a contemporary retro vibe. In a very crowded industry of trendy Gen Z-targeted skincare and makeup brands, our goal was to create a playful and honest brand that stands out, while celebrating nostalgia and bold self-expression.

The brand identity and art direction feels youthful, but trusted, with a simplicity that speaks to the wholesomeness of the products.