Retro Beauty
Brand Identity and Packaging for Retro Beauty—a clean beauty brand with a contemporary retro vibe. In a very crowded industry of trendy Gen Z-targeted skincare and makeup brands, our goal was to create a playful and honest brand that stands out, while celebrating nostalgia and bold self-expression.
The brand identity and art direction feels youthful, but trusted, with a simplicity that speaks to the wholesomeness of the products.
Retro Beauty is all about getting back to basics, in the best way possible—ingredients that are safe for sensitive skin, and good for the environment. No fluff, no filler, no buzzwords.
Scope: Visual Identity, Package Design, Social, Website
