Petra Cuschieri

Redlab Branding + Identity, Stationery and Collateral items

Branding for Redlab, a digital post-production studio in Toronto. 


A playful and experimental approach for a world-class, full-service post-production studio.


The idea speaks to the nature of Redlab's passion to experiment, explore and innovate. With shifting letterforms and logo variations, the identity conveys their energetic and adventurous spirit. The new branding achieves the ideal balance and link between Redlab's two worlds – commercial and boutique.


Agency: john st.
Client: Redlab
Scope: Branding, stationery, collateral items, merchandise, website
Creative Direction: Stephen Jurisic
Design Direction: Mo Bofill
Animation: Pawel Rokicki

Photos by Hamin Lee and Vinit Borrison