Petra Cuschieri
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Redlab

Branding Logo Identity Design

 
 

A playful and experimental approach for a world-class, full-service post-production studio.

 
 
 
 

The idea speaks to the nature of Redlab's passion to experiment, explore and innovate. With shifting letterforms and logo variations, the identity conveys their energetic and adventurous spirit. The new branding achieves the ideal balance and link between Redlab's two worlds – commercial and boutique.

 
 

Agency: john st.
Client: Redlab
Scope: Branding, stationery, collateral items, merch, website
Creative Direction: Niall Kelly
Design Direction: Mo Bofill

Photos by Hamin Lee and Vinit Borrison