NOCO
NOCO is a gourmet packaged frozen food company that offers healthy and clean versions of well-loved comfort foods—pastas, pizzas, flatbreads and flavourful sauces.
NOCO’s name stands for “no compromise”—on real clean ingredients, flavour and taste, nutrient-dense foods that are quick and easy to prepare, and ingredients free of common allergens such as gluten and dairy.
NOCO’s identity and package design system mimics their approach to food, with its clean and minimal look. What you see is what you get, with warm and natural colour tones pulled from the ingredients, simple but artful graphic illustrations, and a simplified hierarchy of information.
The elevated feel of the packaging fits within the category, but stands out as unique, high-end and design-forward—exactly what their audience is looking for.
Scope: Brand identity and package design
