Identity and packaging for Lemon Aide, a line of household cleaning products made with lemon and lavender essential oils, from Modern Apothecary. With a playful and slightly retro look and feel, the Lemon Aide identity speaks to the simple, joyful and good old fashioned nature of the product – delicious scents, purely natural ingredients, with no harsh or toxic chemicals.
Client: Modern Apothecary
Scope: Identity & Package Design
Creative Direction: Aprile Elcich