Cluck Clucks
A maximalist approach for Cluck Clucks—a fast-casual chicken & waffles restaurant offering a classic American dish with a twist.
Cluck Clucks’ food is made with love—they’re warm and personable, and treat their customers like family. With unexpected flavours, quality ingredients, and family-based recipes, their food is bold, vibrant and fresh—exactly what their brand identity needed to be.
Cluck Cluck’s cheeky tone of voice set the vibe for the visual identity, giving us permission to lean into playful graphics, and a maximalist design style that definitely doesn’t take itself too seriously.
A saucy look for Cluck Cluck’s logo type.
A sense of play, humour, and delight comes through in all of Cluck Cluck’s brand elements, from the silly illustrations to the brand’s confident and funny tone of voice. Just like the food, the visuals are fun, inventive, and just a little over the top.
I worked together with Michelle Chan on Cluck Cluck’s interiors. We infused the space with bold colour and the brand’s bright cheery graphic style to create a space that is welcoming, inclusive and family-friendly. Grid elements were used throughout the space to mimic the look of a waffle.