shake up your makeup

Fall beauty campaign for Shoppers Drug Mart. Shake Up Your Makeup encourages the consumer to 'take a seat' with a beauty expert and try something new, with a focus on on-trend makeup looks broken down into 5 pillars: eye, lip, face, fragrance and nails. The branding is clean, contemporary and elegant. With a black and white colour palette, the featured look of each piece becomes the focal point, whether it is a bold red lip, jewel tone eye, or hot pink nail. The geometric elements throughout the design system are intended to draw attention to the featured look either by containing it or bordering it.

Agency: john st.
Client: Shoppers Drug Mart
Scope: Fully integrated campaign including branding, in-store signage, digital, look book, print ads, promo pieces etc.
Creative Direction: Marketa Krivy, Stephen Jurisic
Design Direction: Mo Bofill
Art Direction: Kara Wark
Copy Writer: Pip Scowcroft
Photography: Max Abadian
Makeup: Simone Otis