Petra Cuschieri
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Summer. Unstoppable. Branding and Illustration

Branding and Illustration for Shoppers Drug Mart's summer campaign


Vivid colour and eye-catching illustrations for Shoppers Drug Mart's summer 2016 campaign.


Based on the idea that whatever summer throws your way, Shoppers will have you covered — from road trips and last minute BBQs to frizzy hair and sun burns.


Agency: john st.
Client: Shoppers Drug Mart
Scope: Fully integrated campaign (branding & illustration, in-store signage, digital & print ads, promo pieces etc.)
Creative Direction: Marketa Krivy
Design Direction: Mo Bofill
Art Direction: George Lin
Copy Writer: Alex Manahan