Art Direction for Shoppers Drug Mart's in-store lifestyle photography. After developing a vibrant and graphic new look & feel for Shoppers, we were asked to produce their new permanent in-store imagery.

The new photography aims to capture real moments of every day. It is authentic, delightful, and simple–with an element of surprise. With simple styling and prominent use of colour and texture, the images are friendly, inspiring and relatable.

Shoppers' iconic red and blue have been incorporated when possible to create consistency and recognizability.

Agency: john st.
Client: Shoppers Drug Mart
Scope: Art Direction
Executive Producer: Nicole Gomez (Fuze Reps)
Photographer: Sandy Nicholson
Wardrobe: Peter Papapetrou
Hair & Makeup: Sheri Stroh
Props: Cheryl Thompson
Account Service: Shawna Hayman
Creative Direction: Pearce Cacalda
Design Direction: Mo Bofill