Art Direction and styling for Shoppers Drug Mart's in-store food photography.
After developing a vibrant and graphic new look & feel for Shoppers Drug Mart, we were asked to produce their new permanent in-store imagery, representing both convenience (packaged foods) and fresh food offerings. Seeking to elevate the brand while retaining a casual element, the images are simple yet enticing, seeking to inspire and delight.
Keeping in line with the new brand style, the styling and compositions are graphic and colourful. The images are playful, friendly and speak to 'every day'–with an element of surprise when possible. Shoppers' iconic red and blue have been incorporated throughout to create consistency and recognizability.
The images are playful, friendly and speak to 'every day'–with an element of surprise when possible.
Agency: john st.
Client: Shoppers Drug Mart
Scope: Art Direction & Styling
Photographer: Maya Visnyei
Food Stylist: Adele Hagan
Props: Catherine Doherty
Creative Direction: Pearce Cacalda
Design Direction: Mo Bofill