A playful and experimental approach for a world-class full-service post-production studio. The idea speaks to the nature of Redlab's passion to experiment, explore and innovate. With shifting letterforms and logo variations, the identity conveys their energetic and adventurous spirit. The new identity achieves the ideal balance and link between Redlab's two worlds – commercial and boutique.
Photos by Hamin Lee and Vinit Borrison
Agency: john st.
Scope: Re-brand, stationery, collateral items, merch and website
Creative Direction: Stephen Jurisic
Design Direction: Mo Bofill
Animation: Pawel Rokicki
Producer: Andrew LaGrave
Account Service: Sarah Ramage