A playful and experimental approach for a world-class full-service post-production studio. The idea speaks to the nature of Redlab's passion to experiment, explore and innovate. With shifting letterforms and logo variations, the identity conveys their energetic and adventurous nature. The new identity achieves the ideal balance and link between Redlab's two worlds – commercial and boutique. 



Agency: john st.
Client: Redlab
Scope: Site design
Site built by: 
Creative Direction: Stephen Jurisic
Design Direction: Mo Bofill
Producer: Andrew LaGrave
Account Service: Sarah Ramage