Identity and packaging for Petal & Leaf, a natural perfumery.
I worked with Aprile Elcich to develop an elegant identity for Petal & Leaf that would communicate it's authenticity-focused positioning—incomparable quality and completely natural ingredients. The identity celebrates the beauty of living nature with a soft and earthy colour scheme that reflects the ingredients themselves, and a botanical inspired logo.
Client: Petal & Leaf
Scope: Identity, packaging, business cards, web
CD + Design: Aprile Elcich, Petra Cuschieri