Petra Cuschieri
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Petal & Leaf

Packaging Fragrance Cosmetics Beauty Design


Identity and packaging for Petal & Leaf, a natural perfumery. 


I worked with Aprile Elcich to develop an elegant identity for Petal & Leaf that would communicate it's authenticity-focused positioning—incomparable quality and completely natural ingredients. The identity celebrates the beauty of living nature with a soft and earthy colour scheme that reflects the ingredients themselves, and a botanical inspired logo.


Project: Freelance
Client: Petal & Leaf
Scope: Identity, packaging, business cards, web
CD + Design: Aprile Elcich, Petra Cuschieri