A new look for Magic Pony – a well loved art, design and lifestyle shop in Toronto. The playful identity captures the spirit of Magic Pony – mystery, kawaii and magic of course. The new monogram mimics the swoosh of a pony’s tail, while balancing the weight of the word mark. A previous palette of icons was re-worked, expanded upon and formed into a pattern.

Project: Freelance
Client: Magic Pony
Scope: Wordmark, Monogram, Icons/pattern, Business Cards, Totes
CD + Original Icon Concept: Steve Cober