Petra Cuschieri
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Magic Pony Branding and Stationery

Branding and illustration for Magic Pony, a retail shop in Toronto.

 
 

A new look for Magic Pony – a well loved art, design and lifestyle shop in Toronto. The playful identity captures the spirit of Magic Pony – mystery, kawaii and magic of course.

 
 
 
 

The new monogram mimics the swoosh of a pony’s tail, while balancing the weight of the word mark. A previous palette of icons was re-worked, expanded upon and formed into a pattern.

 
 

Project: Freelance
Client: Magic Pony
Scope: Wordmark, Monogram, Icons/pattern, Business Cards, Totes
Creative Direction + original icon concept: Steve Cober