Petra Cuschieri

Magic Pony Branding and Stationery

Branding and illustration for Magic Pony, a retail shop in Toronto.


A new look for Magic Pony – a well loved art, design and lifestyle shop in Toronto. The playful identity captures the spirit of Magic Pony – mystery, kawaii and magic of course.


The new monogram mimics the swoosh of a pony’s tail, while balancing the weight of the word mark. A previous palette of icons was re-worked, expanded upon and formed into a pattern.


Project: Freelance
Client: Magic Pony
Scope: Wordmark, Monogram, Icons/pattern, Business Cards, Totes
Creative Direction + original icon concept: Steve Cober