Petra Cuschieri
petrac_lemonaide.png

Lemon Aide

Identity Packaging Household Package Design Natural

 
 

Identity and packaging for Lemon Aide, a line of household cleaning products made with lemon and lavender essential oils, from Modern Apothecary.

 
 
 
 

With a playful and slightly retro look and feel, the Lemon Aide identity speaks to the simple, joyful and good old fashioned nature of the product – delicious scents, purely natural ingredients, with no harsh or toxic chemicals.

 
 

Project: Freelance
Client: Modern Apothecary
Scope: Identity & Package Design
Creative Direction: Aprile Elcich