Petra Cuschieri

Lemon Aide Branding and Package Design

Identity and Packaging for all natural Household product line, Lemon Aide.


Identity and packaging for Lemon Aide, a line of household cleaning products made with lemon and lavender essential oils, from Modern Apothecary.


With a playful and slightly retro look and feel, the Lemon Aide identity speaks to the simple, joyful and good old fashioned nature of the product – delicious scents, purely natural ingredients, with no harsh or toxic chemicals.


Project: Freelance
Client: Modern Apothecary
Scope: Identity & Package Design
Creative Direction: Aprile Elcich