Packaging for Island Joy’s line of handcrafted sugar scrubs. Inspired by the essence of the Caribbean and our clients Jamaican-Antiguan heritage, Island Joy’s scrubs are made in small batches using natural and organic ingredients, and infused with the exotic scents of the tropics. The design and colour palette was very much inspired by the Caribbean and these delicious scents, from the minty freshness of Naomi’s Foot Scrub to the juicy Jamaican Grapefruit.

Photos by Lunch Money Studios

Project: Freelance
Client: Island Joy
Scope: Packaging
Creative Direction: Aprile Elcich