Photo - Nicole Nyholt


Photo - Nicole Nyholt


My name is Petra and I am a Designer & Art Director from Toronto. I believe in smart, thoughtful and clever design. I love little details, beautiful type, good colours and a friendly aesthetic. I am currently Lead Designer at Whitman Emorson


Branding/identity, illustration & icons, packaging, editorial design and web are my specialties. I am also able to win a bake-off, float ever so gracefully into headstand... and make a mean piñata.

My work has been recognized by RGD, the Advertising and Design Club of Canada and Applied Arts Magazine. I also have a Juno Award under my belt.

I have worked on big and boutique brands alike, including WWF, Shoppers Drug Mart, The Drake General Store, President's Choice, and Arts & Crafts Productions. Aside from agency and freelance work, I've worked in-house in the music and clothing industries.  



Please feel free to contact me if you would like to discuss a potential project! (Or the latest episode of the Mindy Project)