Petra Cuschieri
petrac_arborist2.jpg

Drake General Store

Branding Logo Design Drake General Store

 
 

Logo, tags and labels for the Drake General Store's Canadiana-inspired private brand, Arborist. Inspired by authentic embroidered camp patches, the logo conveys the outdoorsy focus of the apparel + accessories line.

 
 
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Branding for Held in Common, a collection of knit clothing and winter accessories. The collection makes use of high quality fabrics and materials so the identity needed to convey this sense of quality with a classic ease.

 
 

Project: Freelance
Client: Drake General Store
Scope: Logo, Tags, Labels
Creative Direction: Joyce Lo & Jenny Boucher