Petra Cuschieri

Drake General Store Branding and Graphic Design

Branding and logo design for the Drake General Store's private brands


Logo, tags and labels for the Drake General Store's Canadiana-inspired private brand, Arborist. Inspired by authentic embroidered camp patches, the logo conveys the outdoorsy focus of the apparel + accessories line.


Branding for Held in Common, a collection of knit clothing and winter accessories. The collection makes use of high quality fabrics and materials so the identity needed to convey this sense of quality with a classic ease.


Project: Freelance
Client: Drake General Store
Scope: Logo, Tags, Labels
Creative Direction: Joyce Lo & Jenny Boucher