Summer 2016 campaign for Shoppers Drug Mart. Based on the idea that whatever summer throws your way, Shoppers will have you covered — from road trips and last minute BBQs to frizzy hair and sun burns.
Agency: john st.
Client: Shoppers Drug Mart
Scope: Fully integrated campaign including branding, illustration, in-store signage, digital, print, promo pieces etc.
Creative Direction: Marketa Krivy
Design Direction: Mo Bofill
Art Direction: George Lin
Copy Writer: Alex Manahan