SUMMER. COVERED.

Summer 2015 campaign for Shoppers Drug Mart built on the concept that what ever summer requires, Shoppers Drug Mart will provide. The design system included 4 versatile theme badges plus a repeating pattern and pattern versions for each category (sun care, personal hygiene, cosmetics etc.)

Agency: john st.
Client: Shoppers Drug Mart
Scope: Fully integrated campaign including branding, illustration, in-store signage, digital, promotional pieces etc.
CD: Stephen Jurisic
Design Direction: Tony Ponzo
Art Direction: Hannah Smit
Copy Writer: Jessica Schnurr