shake up your makeup LOOK BOOK

60 page look book / sales tool for Shoppers Drug Mart's fall beauty campaign, Shake Up Your Makeup. The book was designed as a promotional piece and instructional guide outlining the campaign's 21 on-trend makeup looks for the following pillars: eye, lip and face, as well as fragrance and nail trends. The flip-top format allows the makeup expert to view the step-by-step instructions on one side, with imagery, tips, and product information on the consumer facing side. The colour palette is consistent with the rest of the campaign's black and white palette, but incorporates bold colour to compliment each look.

Agency: john st.
Client: Shoppers Drug Mart
Scope: 60-pg book
Creative Direction: Marketa Krivy, Stephen Jurisic
Design Direction: Mo Bofill
Art Direction: Kara Wark
Copy Writer: Pip Scowcroft
Photography: Max Abadian
Makeup: Simone Otis