SHOPPERS DRUG MART FOOD PHOTOGRAPHY
Art Direction and styling for Shoppers Drug Mart's in-store food photography. After developing a vibrant and graphic new look & feel for Shoppers, we were asked to produce their new permanent in-store imagery, representing both convenience (packaged foods) and fresh food offerings.
Keeping in line with the new brand, the styling is simple and graphic. The images are playful, bold and speak to every day–with an element of surprise when possible. Shoppers' iconic red and blue have been incorporated to create consistency and recognizability.
Agency: john st.
Client: Shoppers Drug Mart
Scope: Art Direction & Styling
Producer: Nicole Gomez (Fuze Reps)
Photographer: Maya Visnyei
Food Stylist: Adele Hagan
Props: Catherine Doherty
Account Service: Shawna Hayman
Creative Direction: Pearce Cacalda
Design Direction: Mo Bofill