PETAL & LEAF

Identity and packaging for Petal & Leaf, a natural perfumery. Worked with Aprile Elcich to develop an elegant identity for the brand that would communicate it's authenticity, namely, incomparable quality and completely natural ingredients. The identity celebrates the beauty of living nature with a soft and earthy colour scheme that reflects the ingredients themselves, and a botanical inspired logo.

Project: Freelance
Client: Petal & Leaf
Scope: Identity, packaging, business cards, web
CD + Design: Aprile Elcich, Petra Cuschieri