THE DRAKE GENERAL STORE

Various projects for the Drake General Store. 

Logo, tags and labels for the DGS's new product line Held in Common, a collection of knit clothing and winter accessories. The collection makes use of good quality fabrics and materials so the identity needed to convey this sense of quality with a classic ease.

Logo, tags and labels for the DGS's new product line, Arborist. Inspired by authentic embroidered camp patches, the logo conveys the Canadiana/Outdoor focus of the product line which consists of apparel (cozy shirts and sweaters) and accessories (patterned socks and toques.)

A fun identity and promo piece based on a concept of multiple personalities for the DGS's holiday campaign. Accordian fold-out mailer with folded size of 5.5 x 8".

Held in Common & Arborist -
Project: Freelance
Client: Drake General Store
Scope: Logo, Tags, Labels
CD: Joyce Lo & Jenny Boucher

Mailer -
Project: Freelance
Client: Drake General Store
Scope: Logo, Wordmarks, Photo Correction, Editorial design
CD: Joyce Lo
Photography: Melissa Di Pasquale