WWF GREAT CANADIAN SHORELINE CLEANUP

Re-brand (concept only, not produced) for the Great Canadian Shoreline Cleanup, a WWF/Vancouver Aquarium initiative that educates the public on shoreline litter issues (including water quality and species health) and encourages participation in organized cleanups. The new identity speaks to species health with a logo variation for each category of species affected. The infinity notion references the recycle concept and an on-going process. Overall the new identity system is approachable and friendly while maintaining the credibility of the GCSC program.

Agency: john st.
Client: WWF
Scope: Logo and promotional items
CD: Stephen Jurisic
Design Direction: Mo Bofill